Context: Google AdSense is what Google uses to decide the types of advertisements you see when browsing the web. The purpose of AdSense is to give the users advertisements that are more likely to affect them. This algorithm is important for websites, as it allows them to offer free services while still turning a profit.
How the Algorithm Works:
For our group we chose Google’s AdSense. We determined that it made it decisions based on keywords and topics that the user had searched on the web or even simply mentioned. It takes into account where users go on the internet and how long they spend on certain pages. In addition to that it takes into account users past purchases and those of their associates. Finally, it takes into account the amount of money being payed by advertisers with those who pay more receiving more views and suggestions by the AdSense.